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5 Things to Know When Kicking Off Social Media Pages
Image courtesy of Stuart Miles / FreeDigitalPhotos.net .
Social media channels are a great way to interact with fans and grant exposure to potential listeners. Unfortunately, too many artists haphazardly throw up their pages and have no routine when posting, resulting in a weak online presence with low interaction levels. Here are a few steps that artists can take when creating their channels to start off in the right direction:
High quality photos are very important. Not only do they appear more professional on your own sites, but they can be used in blogs and news stories if you have a chance for media opportunities. It doesn’t cost much to have professional photos taken. Shop around and you can probably find a young photographer willing to do a few different shots and outfits for $125. Select a few of your best shots and upload them across your channels. Make sure to use the same profile pic on all sites to reinforce your image and help people more easily remember you.
Don’t just type whatever comes to mind in the profile areas. Take time to prepare your bios. You’ll need to write both a short and long one since some sites limit your characters and others don’t. Too many artists use cliché phrases and generic wording like “rising star,” “the best rocker in town,” “up-and-coming artist,” etc. Stay away from any wording you’ve heard before. Instead, develop a bio that stands out from other artist while still showcasing your style and personality. Use the same bios across your sites to maintain consistency.
You can’t just hop onto your Facebook page when you have a new song, post it and expect fans to pay attention. You need to make this a constant activity and cultivate a following. Start by building conversations. Interact with fans, share articles of things going on in the music industry. Share your friend’s music. Don’t just focus on yourself. You will slowly build a network that respects you and your taste in music. Then, when you share your own material, they will be more likely to listen.
Each social site has its own area of expertise. Twitter: short thoughts and links. Facebook: updates and longer threads. Instagram: photos. YouTube: videos. Integrating these channels will help users find you on your other sites and populate your profiles with more info and material. Share you videos on Twitter, share your Instagram photos on Facebook, etc. You’ll obviously need an audio site to post your songs. Make sure to use one that can be shared seamlessly with your other sites. It’s important to remember though to not automatically sync your channels. This comes across very automated and impersonal. Take time to provide a unique experience for community members on each site.
Do Not Spam
It’s a lot of work to attract a following and get new people to preview your material. Word of mouth, sending out tailored emails and making connecting are all perfectly fine ways to spread the word about yourself and your social sites. However, many cross the line into spam. Refrain from posting your site URLs in the feeds of other musician’s songs or videos. Take off auto DMs and do not send out mass invites or messages. Instead, build those networks and interact with the people who you know will enjoy your music.
About the author
Thomas J. Armitage is a marketing communications professional from Central NY. A music fanatic, he reviews songs/albums and followers industry news in a variety of genres. He has a special interest in hardcore rap and modern punk. In addition to DJ’ing under the alias White Noyes, he manages a local hip hop artist and is a freelance blogger. Connect with him @thomasjarmitage or visit thomasjarmitage.com.
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