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We Love Your Songs.com


21st Apr

Know Who You Are And What You Sound Like




Building a brand is important because it’s what separates you from the rest of the musicians out there.  People don’t want to just hear any guitarist, we want to hear a specific musician, such as Eric Clapton, Santana, Joe Satriani, John Scofield.  The ultimate brand building goal for musicians is to have people hear you playing in their head when they hear your name.

You can do this, even if you’re not world famous, by describing your sound in context.  Start by asking yourself the following questions:

  1. What genre of music do you play?
  2. What other bands do you sound like?
  3. What makes you so special?

Incorporate your answers into 1-2 sentences that will intrigue people, start a conversation, and get them to listen to your music.

And finally, don’t forget a call to action.  What do you want people to do once they are interested?  Do you want them to visit your website?  Check out your album on iTunes?  Come to your show?

Working out all this is not easy.  Approach it like writing a new song, and take your time, try different things out, and see what works best.

By Isaku Kageyama. You can follow him on Twitter at @isakukageyama.

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