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Never Run Out Of Merchandise
I made the stupidest mistake the other day, when I was at a huge show and I ran out of merchandise to sell. Who knows how many CDs I might have sold? When you’re on tour, merchandise sales can be the difference between making a profit and falling into the red. And over time, this can really add up.
How do you decide how much stuff to bring? If you end up hauling a lot of stuff that you don’t sell, it can be a hassle, as well as a potential risk. If you’re travelling by plane, for example, too much merch can lead to baggage fees.
If you’re in a situation where you can bring as much merch as you can pack, my advise is to ask yourself the following question: How many sales would I be satisfied with? Try and think of a dollar amount, and pack accordingly. This way, you will only run out after a satisfactory sales figure has been achieved.
By Isaku Kageyama. You can follow him on Twitter at @isakukageyama.
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