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We Love Your Songs.com

WE LOVE YOUR SONGS BLOG


Wednesday
18th Apr







Never Run Out Of Merchandise

 

music merchandise

 

I made the stupidest mistake the other day, when I was at a huge show and I ran out of merchandise to sell.  Who knows how many CDs I might have sold?  When you’re on tour, merchandise sales can be the difference between making a profit and falling into the red.  And over time, this can really add up.

How do you decide how much stuff to bring?  If you end up hauling a lot of stuff that you don’t sell, it can be a hassle, as well as a potential risk.  If you’re travelling by plane, for example, too much merch can lead to baggage fees.

If you’re in a situation where you can bring as much merch as you can pack, my advise is to ask yourself the following question:  How many sales would I be satisfied with?  Try and think of a dollar amount, and pack accordingly.  This way, you will only run out after a satisfactory sales figure has been achieved.

 

By Isaku Kageyama. You can follow him on Twitter at @isakukageyama.



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