WE LOVE YOUR SONGS BLOG
Free Downloads For Your Fans
Allowing your fans to download your music for free may not seem like one of the smartest ideas if you are a struggling artist; but it’s certainly one of the best ways to promote yourself, or your band. The idea of giving your music away for free is one that Trent Reznor has talked rather candidly about on his blog:
“Forget thinking you are going to make any real money from record sales. Make your record cheaply (but great) and GIVE IT AWAY. As an artist you want as many people as possible to hear your work. Word of mouth is the only true marketing that matters”.
Source: NIN Forum
When putting the download on your website, make sure it is clearly visible on the front page. Don’t hide it away in another page. Imagine you are in the position of your fans: You came to the website to get the free download - it needs to be in front of you, otherwise you’ll just go back to what you were doing before.
If you are intending to give away multiple free downloads consider letting your fans know when they can download each new track. For example: Every Monday evening at 7PM. This will help to bring regular traffic to your website, and help build your fan base.
Of course you don't have to give all your music away for free, but as Mr Reznor rightly points out above, it is crucial to get as much exposure as you can.
Article written by Chris Haines, a new London based contributor to our blog.
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